About
Hi, I’m Grace 👋
I’m a freelance copywriter and associate creative director, and I’ve loved stories and words for as long as I can remember. That passion led me to study English and poetry in undergrad, then copywriting at VCU Brandcenter. After more than a decade in New York, I’m now back in Virginia, working remotely with agency and brand clients.
Past projects have included integrated campaigns, earned activations, owned social productions, branding/TOV, and everything in between (looking at you, skywriting). And as a total poetry nerd, I admit I still love a good manifesto. In general, I operate from the belief that being human is hard, and I most enjoy work that goes beyond traditional advertising to create a positive impact in people’s lives in surprising ways. Whether it’s an activation that inspires connection or a simple brand message that makes someone feel seen, I strive to uncover that opportunity in every brief.
Outside of work, I’m an avid reader, decent runner, and lifelong learner. True to brand, my happy place is beside a sunny window with a NYT crossword. If you’re looking for a copywriter and creative thinker to join your team, I’d love to connect and hear more.
WORK EXPERIENCE
Freelance
Associate Creative Director / Copywriter
Sept. 2016 - present
McCann, Firstborn, 180LA, Edelman, Huge, KBS, Arnold, Big Spaceship, The Partners, The Conservation Fund, Verizon 140, Wunderman, iCrossing, Yard, U.S. Digital Response (USDR) + others
Brands:
Peloton, Cox Communications, TJX brands (Marshalls, T.J.Maxx, HomeGoods), Dove, Verizon, Ulta Beauty, American Red Cross, Leading Harvest, HBO, L'Oreal, Island Cannabis, Salamander Hotels, new business + more
Dentsu 360i
Senior Copywriter
Sept. 2012 - Aug. 2016
New Orleans Tourism, Lean Cuisine, Canon, Clinique, Scotts Miracle-Gro, Downy, Rent.com, Toyota, new business + more
People Ideas & Culture
Copywriter
May 2010 - June 2012
Mohegan Sun, Rolling Orange Bikes, CODA electric cars, VeeV Acai Spirit, Ty, Bit 9, Now What Research, new business + more
CATEGORY EXPERIENCE
Auto, Beauty, CPG (Food/Beverage/Spirits, Home & Garden, Personal Care), Entertainment, Fashion, Fitness, Health & Wellness, Hotels/Hospitality, Lifestyle, Nonprofit, Retail, Tech, Telecomm, Travel/Tourism
EDUCATION
VCU Brandcenter
2008 - 2010
MS, Mass Communications, Copywriting
University of Mary Washington
2005 - 2008
BA, English
Workshops
Brand Journalism, 360iU
Presentation Skills, 360iU
Advocacy Writing, Columbia University
Social Impact Strategy, University of Pennsylvania
AWARDS
Cannes Lions - Shortlist
Academy of American Poets Prize
WEBBY Award - Travel Honoree
ARF David Ogilvy Awards - Best In Show
American Advertising Awards - Best of Show & Gold, Integrated
Adrian Awards - Platinum
CURRENTLY…
reading: The Power Broker by Robert Caro
watching: Blown Away
listening to: ‘Cowboy Carter’