Mohegan Sun: Time to Shine

Our rebranding campaign positioned Mohegan Sun as more than a casino by showcasing it as a destination for dining, shopping, entertainment, and more. We invited visitors to find their moment in the spotlight with an aspirational message that tied it all together — Time to shine.

 

Print/OOH:

Digital/Social:
Visitors could customize, create and preview their Mohegan Sun experience with the Shine Maker, a digital trip planner and content-sharing tool.

1.  Select preferences
2. Watch personalized video preview
3. Get customized vacation recommendations
4. Share with friends online

Experiential:
To put every visitor in the spotlight, we created an on-site, socially-connected photo booth called Shine 360°. Instant playback allows visitors to share their one-of-a-kind moment with friends on the spot.

Press/Awards:

Adrian Awards Platinum

Boston Herald

Adweek

Adweek again