Mohegan Sun: Time to Shine

Our rebranding campaign positioned Mohegan Sun as more than a casino by showcasing it as a destination for dining, shopping, entertainment, and more. We invited visitors to find their moment in the spotlight with an aspirational message that tied it all together — Time to shine.



Visitors could customize, create and preview their Mohegan Sun experience with the Shine Maker, a digital trip planner and content-sharing tool.

1.  Select preferences
2. Watch personalized video preview
3. Get customized vacation recommendations
4. Share with friends online

To put every visitor in the spotlight, we created an on-site, socially-connected photo booth called Shine 360°. Instant playback allows visitors to share their one-of-a-kind moment with friends on the spot.


Adrian Awards Platinum

Boston Herald


Adweek again