New Orleans Tourism: Happy Tuesday
To get more people visiting mid-week, we created a program that showed how NOLA on a Tuesday is unlike any other place in the world. #HappyTuesday contributed to another record-breaking year for New Orleans, with a dramatic increase in both visitation and visitor spending.
The internet thinks Tuesdays are the worst day of the week. But New Orleans, home of Fat Tuesday, respectfully disagrees. We started by turning people's terrible #Tuesdays into happy ones, enlisting some of the city's most memorable characters for real-time video responses.
Visitors can view #HappyTuesday content, explore mid-week deals and events, and book their next stay on HappyTuesday.com
Hotels, restaurants, and other local businesses received #HappyTuesday materials to promote their mid-week offers.
Even BuzzFeed, the original Tuesday hater, showed us how to have a #HappyTuesday. We sent them on a non-stop, 24-hour adventure to experience all that NOLA offers — changing Tuesday's ranking once and for all.