Coda Automotive: The First 1000
We positioned Coda as an all-electric car company for pragmatists. People who want to make an impact on the world without it really impacting their lives. Our introductory campaign enlisted and celebrated the first 1000 drivers to give it a try—the purveyors of positive energy.
OOH and Print:
We showcased these purveyors of positive energy on Coda's YouTube channel, where people could vote on their favorites.
Then welcomed the first 1000 drivers with a kit containing a personalized letter and Coda car badge engraved with their name.